In Britain, as in the United States, more men than ever are seeking out cosmetic surgery to improve their appearance. Procedures for American men increased by 17 % last year to 9 % of the total procedures performed. Similarly, 17.5 % more British men had cosmetic surgery procedures in 2007 than 2006, according to the British Association of Aesthetic Plastic Surgeons. They also have a very similar breakdown in terms of most popular procedures, with nose reshaping as the most popular, followed by liposuction, then eyelid surgery, and gynecomastia treatment, whereas American Society of Plastic Surgeons (ASPS) statistics show that the most popular procedures for American men are nose reshaping, eyelid surgery, liposuction, and gynecomastia treatment. Now, new research indicates that gay men are driving the British cosmetic surgery market. According to a survey of 1000 men conducted by the British Gay Times, 22 % of gay men had received plastic surgery, while 69 % claimed they would like to. Some individual practices report that about a third of their male patients are gay. Speculations about the reason why gay men constitute such a large proportion of the cosmetic surgery population include a greater emphasis on physical appearance within the gay community and a higher level of disposable income among gay men. No similar information exists about male US cosmetic surgery patients, but the other similarities between the two populations may foretell a similar finding in the US, should research ever be conducted. Whether you are gay or straight, plastic surgery is becoming much more accepted among men than previously. If you would like to learn about your options, schedule a male cosmetic surgery consultation with Dr. George Lefkovits at Park Plaza Plastic Surgery.