The University of Portsmouth researchers at the breast biomechanics center are dedicated to helping women understand the importance of selecting the right bra size.
According to their research, as many as 90 % of women wear the wrong bra. They point out that poor support could lead to the ligaments in the breasts being stretched, increasing the rate at which breasts sag and increasing the likelihood a woman will need a breast lift to maintain the good appearance of her breasts as she ages. The researchers have used computer motion tracking to show that during exercise breasts may move up to 8 ¼ inches up and down, in and out, and side to side.
In the past, researchers assumed that women did not wear the right bra because they were not sufficiently educated in selecting the proper bra, but more recent research shows that bra choices are not simply the result of ignorance. Instead, women select bras based on a complex array of social factors. One important influence on women's decision is personal preference for certain styles, a preference established at a very young age relatively inflexible as a woman ages. "They won't even look at anything that doesn't look like the sort of bra they are used to wearing" said researcher Wendy Hedger.
Women's choice of bra is also determined by the social stigma attached to particular sizes of bra. Women don't want to be seen as too small or too big even in their own minds and buy an ill-fitting bra in order to appear what they consider to be a normal size. Women with small breasts often buy bras that are too large, while those with larger breasts often buy bras that are too small.
It's best for women to come to terms with their breast size and buy an appropriate bra for their size and activity level. On the other hand, if you are having trouble feeling comfortable with the size or shape of their breasts can make their breasts more in line with their personal norms with breast implants or breast reduction.